It is no secret that the impact of the COVID-19 has transformed societies entirely. TV screens are plastered with the latest stats on the number of cases, deaths, and recovery rates. Yet, the figures reveal little about its far-fetched impact on marginalized groups. The pandemic has exacerbated the already existing economic and social stresses that women and girls face.A recent webinar organized by UN Women Pakistan focused on the gendered impact of COVID-19 and the private sector’s role in empowering women during these challenging times. The conversation addressed the policies introduced by companies in response to COVID-19 to support women along with the initiatives launched by various Corporate Social Responsibility departments to promote women’s livelihood and entrepreneurship.